Selected Production & Strategy

A cross-section of live event operations, commercial merchandise systems, and executive content strategy.

Event Logistics & Production

Large-Scale Event Operations

Orchestrated large-scale activations for 2,000+ participants. Managed end-to-end logistics, safety protocols, and volunteer coordination, generating over HK$2M in annual revenue.

Annual Walkathon

Managed safety logistics, route planning, and crowd control for 2,000+ participants.

Fundraising Campaign

Directed the run-of-show, AV cues, and stage management for a high-stakes donor event.

International Summit Branding

Designed and produced large-format environmental graphics for a global delegate conference.

Opening Ceremony Production

Managed technical direction, stage blocking, and audiovisual sequences for international conference kick-offs.

Retail Strategy & Product Design

Retail Strategy &
Product Design

Brand Merchandise Systems

Led design and sourcing for high-volume merchandise lines with record-breaking sales. Oversaw vendor relationships, quality control, and inventory management for 1,000+ unit production runs.

Limited Edition Collectibles

Sourced premium metal vendors and managed strict quality control for high-value anniversary sets.

Lifestyle Apparel & Accessories

Designed a high-volume soft goods line that drove record-breaking retail sales.

Custom Character IP

Managed end-to-end production of custom plush toys, from initial concept art to mass manufacturing.

Bespoke Lifestyle Hardware

Sourced and produced custom-engraved mobile accessories with premium packaging, expanding the merchandise line into high-value tech goods.

Content Strategy & Exec Comms

Narrative Docu-Series & Leadership Messaging

Directed and edited an 8-part documentary series following a championship journey. Produced high-stakes internal video communications for Senior Leadership to ensure brand alignment.

Original Docu-Series: Road To Finals

Directed, shot, and edited an 8-part narrative series tracking the championship journey. Built audience retention through strategic weekly episodic releases.

Executive Communications

Produced internal messaging and seasonal campaigns for Senior Leadership, ensuring strict brand alignment and community engagement.

VIP Protocol & External Affairs

High-Level Stakeholder Engagement

Managed VIP visits and program flow for top-tier guests, including Former Financial Secretary John Tsang and Olympic Gold Medalist Ruthie Bolton. Facilitated interviews, security protocols, and on-site hospitality